The Toyota RAV4 might not be the first car you’d turn to when heading out to tackle tough terrain, but its maker is looking to change that perception with this – the RAV-X concept. Pulling the covers off its creation at the 2024 SEMA show, Toyota says the Toyota RAV-X “redefines what a crossover could deliver to the off-road enthusiast”.

Based on the current Toyota RAV4 Plug-in, the RAV-X is the brainchild of Toyota Service Parts and Accessories Development (SPAD) – a team focused on accessories and performance upgrades for the brand’s production models. 

Inspired by hardcore Dakar Rally cars, the RAV-X gets taller, fully-adjustable suspension and a wider track, plus toughened skid plates and raised rocker panels running beneath the doors. The bespoke bodywork doesn't end there, though; the bumpers are completely new and feature unique flares and cooling ducts. They also benefit from improved approach and departure angles – essential when driving off road.

A set of white, forged 17-inch alloy wheels further emphasise the rally look, wrapped in knobbly off-road tyres. Like the Toyota GR86 Rally Legacy Concept also shown at SEMA, the RAV-X gets a set of bold red mudflaps.

The rear of the RAV-X is arguably less recognisable than the front, with another unique bumper design incorporating two exhaust pipes and plenty of black cladding. The usual boot-mounted tail-light sections have been ditched, meaning the car makes do only with the conventional outer sections. A pair of wings – one above the rear window and a small one beneath – are further nods to this car’s motorsport-inspired look.

But this isn’t just a crazy one-off – at least not according to the people behind its conception. Mike Tripp, group vice president for Toyota Division Marketing in North America, said: “This RAV-X is more than just a concept; it’s a bold statement of what’s possible when innovation meets performance.

“RAV4 is one of our most popular and versatile vehicles; with RAV-X we’re showing an entirely new possibility of just how cool and adventurous a small crossover like this can be.”

Whether we see a more rugged RAV4 or a line of aftermarket accessories in the future, remains to be seen. Given the current car launched in late 2018, we can expect an all-new model to be revealed in 2026 – possibly as an EV, and maybe, just maybe, with a Land Rover-rivalling 4x4 version…